In Short SEO (Search Engine Optimization) is the “Organic” ranking of a website on a major search engine, such as Google. When a person does a general search for a product or service, those websites related to the terms searched for, come out on top. For example, lets say Evan has a bakery called Evan’s Baked Goodies. Now, people may not know Evan’s Baked Goodies exists but they are looking for a bakery. So they go on Google and search for “Bakeries in Nelspruit”. If Evan has a website with proper SEO in place, his website will show up on the first page of results. This will lead business straight to Evan, with minimal effort. SEO is a part of digital marketing which includes social media and other helpful strategies which make a website more than a pretty artwork.
These days, if you’re not online with proper SEO in place, your company may as well be invisible.
In a nutshell, keywords are those terms, used to describe what it is that a business does, which are entered into a search engine to find websites. Remember Evan and his baked goodies? People easily found him when they entered the term “bakeries in Nelspruit”. Every website will have a set of keywords. But, to find the right keywords, a lot of research is needed. Google places more importance on some keywords and less on others. A good web design company offering SEO will know how to do effective research…And they’ll know how to implement those keywords on your website!
It’s not about the quantity of keywords, it’s about the quality
Website statistics are one of the handiest tools for your marketing, and they offer the most accurate method by which to measure an ad campaign.
With your statistics you will be able to see how many people vistited your website, how old they were, even their location! So say you run an ad campaign. If you put your website domain on the advertisement you will be able to measure the amount of extra views that the ad generated for your website and in effect see if that specific ad proved fruitful for your company.
You don’t have to stress yourself out, staring at a blank white page, wondering how you are going to eloquently describe your company and what it is that you are offering. Copywriting is far more time consuming, and frustrating, than most people think but every webpage needs at least 250 words on it in order to give your clients the full picture. Once your website is built, and especially if you want your site to rank well and be competitive, you need affordable but professional copywriting to fill the empty pages. We offer copywriting services that hit the mark.
For clients taking an SEO package with us, we use a different form of copywriting that makes use of SEO techniques and keywords. This unique style of writing incorporates Google’s best content practices and helps Google find and rank your website effectively. This type of writing can easily look shoddy and misplaced when not done correctly, but with our years of practice, we’ve perfected the art.