In Short SEO (Search Engine Optimization) is the “Organic” ranking of a website on a major search engine, such as Google. When a person does a general search for a product or service, those websites related to the terms searched for, come out on top. For example, lets say Evan has a bakery called Evan’s Baked Goodies. Now, people may not know Evan’s Baked Goodies exists but they are looking for a bakery. So they go on Google and search for “Bakeries in Nelspruit”. If Evan has a website with proper SEO in place, his website will show up on the first page of results. This will lead business straight to Evan, with minimal effort. SEO is a part of digital marketing which includes social media and other helpful strategies which make a website more than a pretty artwork.
These days, if you’re not online with proper SEO in place, your company may as well be invisible.