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Why Minimal Web Design Might Be Just For You

Searching for design inspiration for a new website? Maybe it’s time to be out with the old and in with the new.

Sometimes less is more and in this blog, we’re arguing in favour of minimalist web design.

First and foremost, your website is supposed to be your company’s online information centre. It is where people come to find out more about your company and what it is that you do. For some, the design of this online representation is one to be filled with colour, graphics and text. And that is fine if you are a paint shop or an artist.

In some cases, however, a colourful art deco site is not a true representation of what you are trying to promote, no matter how beautiful it is.

Web design in Nelspruit can provide you with a website that has that minimal look. 

Minimalist web design in Nelspruit is a popular, but classic, trend.

Minimalist web design in Nelspruit is a popular, but classic, trend.

Your website could be the first thing that introduces people to your company. It can also be one of the most important tools to build credibility. If your design does not match your company’s personality, you might be totally off the mark.

Our web designers are experts at bringing your ideas to life, in a functional way. And ultimately, the look of the site is in your hands. If minimal is what you are leaning towards, allow us to push you over the edge.

Keeping it simple…smarty

  • Clean design is timeless

The greatest thing about web design in Nelspruit and pretty much all over the world is that it can be changed whenever inspiration strikes, or whenever your brand evolves. Constant changes to keep up with trends won’t be necessary with minimalist web design, as your site will always be in fashion.

A busy design can grow old, but the clean design is classic.

Keep in mind that when we use the word minimal, we’re not talking simple black and white design. We are alluding to less clutter.

  • Simple is easier to read

Why do visitors come to your website? To find out more about your company! And they do that by reading the text and looking at the graphics. Visitors don’t like to struggle to find information. They like the quick, easy read. You can make your site easy to read by keeping the design simple and clean. So remove the unnecessary design elements and go back to basics with your designer.

Users prefer to skim read. Make sure that the information on your site is valid, up to date and informative.

Minimal doesn't mean plain, old boring!

Minimal doesn’t mean plain, old boring!

  • Remove the advertising emphasis

At the end of the day, a website is a piece of advertising. Informative advertising, but advertising none the less. The moment a potential client gets the feeling they are being sold to, they have the tendency to scatter. That is the exact opposite of what you want. You want clients to stay, to read, and to get in contact with you.

Simple design removes that flashy advertising feeling and makes your visitors more comfortable. A great sales pitch in a clean design might be all you need for your website to convert.

  • Simple design converts

Converting is the process of turning website visitors into paying customers. It is another, and one of the biggest, reasons for having a website. An outdated design with outdated information can send visitors flying while a simple design can give you more conversions.

  • An easy fix

As with all websites, there should always be room for error. When forms suddenly don’t send messages to your email inbox, or a page element slows the site down completely, you want to be able to get the site fixed. And fast!

With an overly complicated website, should you change designers, a quick fix will not be what you are getting. Simple designs are easier to carry out maintenance on.

If minimal is what appeals to you, our web design in Nelspruit will provide you with a functional site unique to you.

Contact MMP Online today to find out more about how you can get a website that represents your company and speaks for you online!

The 5 Aspects of Website Design Ideal for Small Businesses

Just one bad web design decision can affect the way that people see your company. This is why it is always far safer, and it makes more business sense, to have your website designed by a professional team.

Investing in smart web design in Nelspruit is a sure fire way to bring attention to your business.

With our skills and experience, we build effective websites in Nelspruit that are easy to use and great to look at!

With our skills and experience, we build effective websites that are easy to use and great to look at!

You want your website to be customer friendly. And in order to achieve this, and make your site easy to use, your website needs to be designed in such a way that it includes all the right elements.

Your website is not a fancy piece of advertising. It is your sales rep and you want it to be the best representative possible.

Contact forms, testimonials, great images and easy to read content, when you go down the website design rabbit hole with your designer, here are the 5 aspects you have to include:

  • A sensible website address

Ideally, your website address, or URL, should either be your company’s name or something closely related to your company. Your URL will become a part of your brand so it needs to reflect your company while also being easy to type in and easy to remember.

  • Super easy navigation

Have you ever come across a website and basically got lost? Sounds a little weird but there are those websites out there that are just not easy to navigate. These kinds of websites are not helpful for customers and they are more than likely going to encourage a client to leave your website before they have found what they are looking for. Your web designer needs to create a website with a clear menu and you need to be sure that your pages are properly labelled and easy to see.

  • Contact information

Your website has 2 main goals: To inform your client about what it is that your company does and to encourage them to contact you. But how can they get in touch if your contact information is hidden? Many clients will not have the time or patience to click through every page looking for your phone number. They know they want your product and service, so be sure that your information is clear. Any good web designer worth their salt will ensure that your contact information is visible. If you see that your website is lacking this aspect, be sure to speak up!

  • Include calls to action

A call to action is a command, encouraging your site visitors to take an action, such as contacting you. Including at least one of these on each page is a great aspect to include in your website marketing. Using special fonts, animation, colours and buttons as a part of the design of your call to action will make a big impression.

  • Invest in basic SEO

Even the most general search engine optimisation campaign can help your online marketing. Search engine optimisation, or SEO, is a practice that boosts a website and makes it accessible via a search engine. Good design can help to get your website ranking on the first or second page of a search engine, leading clients directly to your website. But keep in mind that the most effective SEO relies on more than good design.

For our team, including these aspects during our design process is second nature. We take pride in offering effective web design in Nelspruit and we can transform your online look by designing a website that speaks for you.

Contact us to find out more about our web design services in Nelspruit.